WebEngage, a full stack Retention Operating System, has recently announced a significant boost to its data science and AI practice through the acqui-hiring of talented Data Scientists from Propellor.ai. This strategic move aims to leverage the vast amount of data points within the WebEngage Customer Data Platform (CDP) to provide clients with best-in-class verticalized analytics and AI-driven solutions. These solutions include predictive segmentation, personalized recommendations, and persona building.
WebEngage’s focus is on demonstrating deeper value delivery and return on investment (ROI) for customer engagement. By combining powerful engagement capabilities with data-enabled Retention Consulting, they aim to maximize impact for their clients. Unlike acquisition-first advertising platforms, WebEngage’s approach emphasizes retention and user engagement, making it uniquely positioned to significantly impact customer revenue and profit metrics. The company refers to this approach as “skin-in-the-game consulting,” where they only succeed when their customers succeed.
The acquisition of this seasoned team of Data Scientists underscores WebEngage’s commitment to staying at the forefront of MarTech innovation. By combining product sophistication with service model innovation, WebEngage aims to drive revenue for its clients and transform martech solutions from cost centers into revenue drivers. This move highlights their dedication to enhancing data science capabilities and delivering tangible results for businesses worldwide. 🚀
🔗 Read more: WebEngage Deepens Data Science and AI Capabilities with an Aquihire
🤖 = This post was AI generated